Why are CPA firms struggling to hire tax talent?
Faycroft Search | Specialist tax search for California CPA firms
Most West Coast CPA firms are competing in the same narrow talent pool. Fewer professionals are entering public accounting, while experienced tax staff are staying put longer than they used to. The result is sustained pressure at the Staff through Manager level.
Compensation plays a role, but it is rarely the deciding factor. Candidates are weighing workload predictability, partner access, and long-term progression more heavily than headline salary increases. Firms that rely solely on compensation to attract talent often find themselves cycling through shortlists without securing a hire.
The firms that succeed tend to be clearer about what the role actually involves, how success is measured, and what progression looks like in practice. Clarity, more than speed, is what moves strong candidates in this market.
Thinking About Your Next Move?
If you’re a CPA or EA working in public accounting and want to understand what your experience is worth in today’s market, we’re happy to have a confidential conversation.
We work exclusively with independent and boutique CPA firms across California and focus on long term fit.
Contact us below and we’ll give you honest market insight, whether you’re actively looking or just evaluating your options.
